Legal

Privacy Policy

Effective date: October 3, 2025

True Kin, operated by Collective Media Group, LLC, provides tools that help Shopify brands identify their true customers, run community and creator programs, and enrich customer intelligence using AI.

Quick Highlights

For customers of merchants

We process your information on behalf of merchants using Shopify APIs. Merchants control your personal information. We act solely as their service provider.

For merchants & staff

We collect business and limited personal information to operate the app, support your usage, and improve the service.

For website visitors

We collect analytics, support data, and cookies to operate and improve our site.

We never sell personal data.

1. Scope of this Policy

This Privacy Policy applies to:

The True Kin Shopify App
The truekin.ai website
Support interactions and product communications

It does not cover how individual Shopify merchants use or store data within their own systems. If you are a customer of a store, please contact that merchant directly.

2. Information We Collect

A. Customers of Merchants

We receive and process the following information from merchants via Shopify:

Contact information (name, email, phone, if provided)
Order and transaction history
Engagement and behavioral data shared by merchant
Creator or social activity data (if collected by merchant)
Tags, customer attributes, segments

Purpose:

Power creator discovery and customer enrichment
Identify advocates and potential creators
Provide analytics, scoring, and segmentation
Support automation and workflow features

We act only as a data processor for these activities.

B. Merchants & Staff

We may collect:

Store and account information
Name, email, role
App usage activity
Configuration and preferences
Communications sent to our support team

Purpose:

Deliver app functionality
Provide onboarding and support
Improve product performance and reliability
Communicate updates and operational notices

C. Website & Support Users

We collect:

Submitted contact information
Device, browser, IP address
Pages visited and session activity
Cookies and analytics events

Purpose:

Operate and secure our site
Improve user experience
Respond to support inquiries

3. How We Use Personal Information

Collective Media Group, LLC processes information to:

Provide the core features of True Kin
Enrich customer profiles for merchants
Identify creators, advocates, and high-intent customers
Generate analytics and performance insights
Monitor and improve app performance
Communicate with merchants
Prevent fraud and ensure security
Comply with applicable laws

We may anonymize information to improve our systems. Once anonymized, the data no longer identifies individuals and may be used for any purpose.

4. Sharing Your Information

We share your information only with trusted partners who help us provide the service, including:

Cloud hosting and infrastructure providers
Shopify (as part of platform operations)
Support and ticketing tools
Analytics and monitoring platforms

We do not sell personal data.

Other circumstances where we may share data:

With merchants (regarding their own customers)
To comply with law or legal requests
During a corporate transaction involving Collective Media Group, LLC

5. International Transfers

Data may be processed in the United States, Canada, or other locations where our service providers operate. These regions may have different privacy protections than your home jurisdiction.

6. Cookies & Tracking

We use:

Essential cookies for core functionality
Analytics cookies for product performance
Session cookies for support and login tools

You can manage cookies through your browser settings.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these emails. You may opt out of receiving this advertising by visiting truekin.ai/do-not-sell. You also have the option to opt out of the collection of your personal data in compliance with GDPR. To exercise this option, please visit truekin.ai/do-not-sell.

7. Your Rights

Depending on applicable privacy laws, you may have rights to:

Access your personal information
Request corrections
Request deletion of certain data
Object to certain processing
Withdraw consent (where applicable)

Customers of a Shopify store should contact the merchant directly. Merchants may contact us for data requests related to their account.

8. Data Retention

We retain personal information only as long as needed to:

Provide services to merchants
Fulfill legal or compliance requirements
Maintain legitimate business records

We may anonymize data when appropriate.

9. Security

Collective Media Group, LLC maintains physical, technical, and administrative safeguards appropriate to the sensitivity of the information. However, no system is completely secure.

10. Children's Privacy

We do not knowingly collect personal information from children under 13 without parental consent. If you believe information was collected improperly, contact us immediately.

11. Third-Party Links

True Kin may link to third-party websites. Their privacy practices are not governed by this policy.

12. Changes to this Policy

We may update this Privacy Policy periodically. Changes become effective when posted on this page or communicated directly to merchants. Continued use of the service after changes constitutes acceptance.

13. Contact Us

For privacy questions or data requests, contact:

Collective Media Group, LLC
Attn: Privacy Officer
Email: [email protected]
Address: 13101 Washington Blvd., Suite 428, Los Angeles, California 90066